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Forterra’s Head of Marketing needed to hire a Marketing Manager for their expanding team in Northampton. In the past, hiring had been a drain; countless irrelevant applications led to hours of sifting, unclear candidate fit, and long lead times. It felt frustrating and time-consuming.
For this hire, they were looking for someone creative, proactive and sharp; a marketing all-rounder who could bring creativity, initiative, and a strong commercial edge. But the internal team didn’t have time to waste combing through unsuitable CVs or managing a drawn-out process. They needed this role filled ASAP in the most efficient way possible.
Shannon from Stirling Warrington took the time to visit the site and meet the Head of Marketing in person. This gave her a clear picture of the team dynamic, culture, pace, and what kind of personality would truly thrive; insight that went far beyond the job spec. It meant Shannon could truly sell the role to candidates and demonstrate good knowledge of the organisation and team, which built trust in the process.
Using the additional info from the site visit, she reworked the job title and advert to better attract high-potential candidates while filtering out misaligned ones. Her approach was lean but laser-focused: just four CVs were sent, all of them tailored and pre-qualified with clear summaries to make the review process smooth and easy. Three candidates were interviewed and all progressed to the second stage.
“Compared to other recruiters, the experience with Stirling Warrington was really streamlined. I wish we’d done this sooner! It took a lot off my plate.” Joe Parker, Head of Marketing Communications at Forterra
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